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I’ve watched sellers lose tens of thousands of dollars because of this one mistake.
Pricing your house based on what you think it should be worth.
Look, I get it. You spent $40K on that kitchen remodel. Your neighbor’s house sold for $850K last spring. Your friend told you homes are flying off the market again.
But here’s the thing: the market doesn’t care about your emotions or your investment. It cares about what buyers will actually pay right now.
In today’s Lehigh Valley market, homes are sitting an average of 20+ days. Inventory is at 1.4 months. Buyers finally have options, which means they’re getting picky.
When you overprice, here’s what actually happens:
→ You miss the most active buyers in weeks 1-2
→ Your listing goes stale after 30+ days
→ Buyers start wondering “what’s wrong with it?”
→ You end up taking LESS than if you’d priced it right from day one
Here’s how we price homes to actually sell:
Pull comps with your exact criteria (beds, baths, square footage, condition) Look at what’s actively competing with you RIGHT NOW Track what’s going under contract and what it’s selling for Factor in current days on market (not last spring’s market) Update the analysis weekly because the market shifts that fastWe don’t guess. We don’t “test the market.” We price based on data, not hope.
Because precision wins in this market. Every single time.
Save this for tips on how to price your listing correctly.
